מתי להשתמש
"Stripe", "Subscriptions", "Dunning", "Revenue ops", "Stripe webhooks", "Recurring billing", "Failed payments".
הוראות עבודה
1. Stripe Billing — Overview
Stripe Billing = subscription management מעבר ל-payments. כולל: pricing models, trials, dunning, tax (Stripe Tax), invoicing, revenue recognition (Stripe RevRec). זה core של RevOps ל-SaaS מודרני.
2. Pricing Models הנפוצים
A. Flat Recurring
- $99/month flat. פשוט.
B. Per-Seat
- $20/user/month, scales עם growth.
C. Usage-Based (Metered)
- $0.01 per API call.
- Stripe Meters (2024+) קולט events.
D. Tiered / Volume
- 1-100 = $1 each, 101-500 = $0.80 each.
E. Hybrid
- $99/m flat + $0.01/extra unit (most popular SaaS model).
3. Stripe Webhooks — Core ל-Automation
Critical events
customer.subscription.createdcustomer.subscription.updatedcustomer.subscription.deleted(churn!)invoice.payment_succeededinvoice.payment_failed(dunning trigger)customer.subscription.trial_will_end
Setup
- Stripe Dashboard → Webhooks → Add endpoint.
- Endpoint = your server (or Zapier/Make/n8n).
- Verify signature — חובה לאבטחה.
4. Dunning Automation — Failed Payments
Stripe Smart Retries (built-in)
- Retry schedule: 3, 5, 7 days.
- Email reminders אוטומטיים.
- Account status updates.
Customizing Dunning
- Webhook on
invoice.payment_failed→ אוטומציה משלך. - Day 1: Friendly email + update payment link.
- Day 3: Reminder + Slack notify CSM.
- Day 7: Final notice + restrict access.
- Day 14: Cancel subscription + offboarding flow.
Industry standard: Dunning משחזר 30-50% מ-failed payments.
5. Common Automations
A. New Subscription → CRM
Trigger: customer.subscription.created
↓
Zapier/Make:
- Create/update Salesforce account
- Add to HubSpot list "Active Customers"
- Notify Slack #new-customers
- Create onboarding task in Linear
B. Trial Ending → Sales Outreach
Trigger: customer.subscription.trial_will_end (3 days before)
↓
- Email customer (templated)
- Create task for AE in Salesforce
- Add to "Trial Conversion" sequence in Outreach
C. Cancellation → Win-back
Trigger: customer.subscription.deleted
↓
- Send exit survey (Typeform)
- Add to "Churn Win-back" sequence
- Notify CSM in Slack
- Update Hightouch "churned_users"
D. Usage Threshold → Upsell Alert
Trigger: metered usage > 80% of plan limit
↓
- Email customer "approaching limit"
- Notify AE for upgrade conversation
6. Stripe + Accounting Integration
NetSuite / QuickBooks
- Stripe → NetSuite via Synder, A2X, or Workato.
- אוטומציית revenue recognition.
- Match invoices, apply payments, reconcile.
Israeli — Hashavshevet / Priority
- Stripe → Hashavshevet — דרך middleware (Make/Zapier custom).
- אוטומציית חשבונית עיסוק/מס + העברה ל-Hashavshevet.
- חברות ישראליות: יש startups שעושות בדיוק את זה (Easybilling, Greeninvoice integrations).
7. Stripe Tax — Auto Tax Compliance
- Auto-detects customer location.
- Calculates correct VAT/sales tax.
- US sales tax + EU VAT + UK VAT + 30+ countries.
- Israel: VAT calc supported (17%).
- Pricing: 0.5% per transaction (free tier: 1K transactions/m).
8. Stripe Revenue Recognition
- Auto-calculates ASC 606 / IFRS 15 compliant revenue.
- Deferred revenue, ratable allocations.
- Export ל-NetSuite/QuickBooks.
- Pricing: 0.5%-1% additional.
9. Stripe Pricing 2026 — Recap
| Service | Cost |
|---|---|
| Payments | 2.9% + $0.30 per transaction |
| Stripe Billing | + 0.5%-0.7% (Starter / Scale) |
| Stripe Tax | + 0.5% |
| Revenue Recognition | + 0.5%-1% |
| Stripe Connect | + 0.25% |
SaaS עם $1M ARR משלם ~$30K-50K/year ל-Stripe (כולל everything).
10. Israeli Specifics
Stripe Israel
- Stripe כן עובד בישראל (since 2017).
- Settlement ב-USD/EUR/ILS.
- Bank: Israeli accounts תומכים.
חשבוניות מס ישראליות
- Stripe לא מוציא חשבונית מס ישראלית auto.
- צריך middleware: Greeninvoice, EasyCount, IcountFromStripe.
- אוטומציה: Stripe webhook → Greeninvoice API → חשבונית.
Bit / Israeli Payment Methods
- Stripe לא תומך ב-Bit.
- אם עיקר עסק ישראלי → consider מקומי (Yaad, Tranzila, Pelecard).
11. Best Practices
Setup
- Test mode first — כל webhook+integration לבדוק ב-test.
- Idempotency keys — מנע double-charge.
- Webhook signatures — verify always.
- Granular pricing — separate products/prices לאנליטיקה.
Operations
- Daily reconciliation — Stripe → Accounting.
- MRR tracking — חבר ל-warehouse via Fivetran.
- Dunning monitoring — recovery rate KPI.
- Churn cohort analysis — אם זמין ב-warehouse.
12. Dashboards
- Stripe Sigma — SQL on your Stripe data ($150-300/m).
- ChartMogul / Baremetrics — SaaS metrics ($150-500/m).
- DIY: Stripe → Fivetran → Snowflake → dbt → Looker.
קלט נדרש
| פריט | תיאור |
|---|---|
| Pricing model | flat/per-seat/usage |
| Volume | MRR / transactions |
| Integrations | CRM / accounting needed |
| Israeli? | חשבוניות מס |
פלט צפוי
| רכיב | תיאור |
|---|---|
| Webhook architecture | events + handlers |
| Dunning sequence | days + actions |
| Cost estimate | Stripe fees |
| Israeli compliance | חשבוניות path |
כללי עבודה
- פלט בעברית, מונחים מקצועיים באנגלית
- מטבע: $ + ₪
- pricing 2026 + cost transparency
- תזכיר חשבוניות ישראליות תמיד
דגלים אדומים
- 🚨 No webhook signature verification — security risk.
- 🚨 No dunning automation — חוסר 30-50% של revenue.
- 🚨 Israeli SaaS בלי חשבוניות מס — חוקי בלבד.
- ⚠️ Manual reconciliation — errors ב-scale.
הערות חשובות
- Stripe Connect — אם platform marketplace.
- Stripe Atlas — incorporation in US — לישראלים נפוץ.
- Stripe Issuing — virtual cards.
- בישראל: בדוק Bit, Tranzila אם target B2C local.
- ChartMogul / Baremetrics — quick win ל-SaaS metrics.
פרומפט לדוגמה
SaaS B2B ישראלי, $50K MRR. Stripe + חשבוניות מס. תכנון.
Failed payment recovery — איך לעלות מ-15% ל-40%?
Stripe → Salesforce + HubSpot + NetSuite. ארכיטקטורה.
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