מתי להשתמש
"Klaviyo", "eCommerce email", "Abandoned cart", "Shopify automation", "DTC email".
הוראות עבודה
1. Klaviyo = eCommerce Email + SMS Specialist
Standard ל-DTC brands. Better than Mailchimp/HubSpot for Shopify/WooCommerce.
2. Core Flows (חובה לכל eCom)
א. Welcome Series (5-7 emails over 2 weeks)
- Trigger: Signup to list / Form submitted.
- Email 1 (immediate): Welcome + Discount code.
- Email 2 (Day 2): Brand story.
- Email 3 (Day 5): Best sellers.
- Email 4 (Day 7): Customer reviews.
- Email 5 (Day 10): How-to / Educational.
- Email 6 (Day 14): Final discount push.
ב. Abandoned Cart (3 emails over 72 hours)
- Trigger: Started checkout, didn't complete.
- Email 1 (1 hour): Reminder + Cart contents.
- Email 2 (24 hours): Urgency + Reviews.
- Email 3 (48-72 hours): Discount (5-15%).
Recovery rate: 10-30% of abandoned carts.
ג. Browse Abandonment
- Trigger: Viewed product, didn't add to cart.
- Email (24 hours): "Still thinking about [product]?"
ד. Post-Purchase (4-5 emails)
- Email 1 (immediate): Order confirmation.
- Email 2 (shipping): Tracking.
- Email 3 (delivered + 3 days): Review request.
- Email 4 (delivered + 30 days): Cross-sell.
- Email 5 (delivered + 60 days): Reorder prompt.
ה. Win-back / Re-engagement
- Trigger: No purchase in 90/180 days.
- Email 1: "We miss you" + Special offer.
- Email 2: Best new products.
ו. VIP (Top customers)
- Trigger: Total spent > $X.
- Special offers, early access.
ז. Birthday/Anniversary
- Personalized discount.
3. Segmentation
Powerful Segments
- New customers (first purchase < 30 days).
- VIPs (LTV > $X).
- Cart abandoners (last 7 days).
- Lapsed (no purchase 90+ days).
- High engagement, no purchase.
- Geography / Product preference.
4. SMS Flows
- Setup: TCPA compliance.
- Use: Time-sensitive (low stock, flash sale, shipping update).
- CTR: 30%+ vs 3% email.
- Cost: $$$ per send.
5. Predictive Analytics
- Customer Lifetime Value prediction.
- Churn risk.
- Next order date.
- Use for personalized timing.
6. Integrations
- Shopify (deep, native).
- WooCommerce.
- Magento / BigCommerce.
- Custom (API).
- Reviews tools (Yotpo, Stamped).
- Loyalty (Smile.io).
7. Klaviyo Pricing 2026
| Contacts | Price/m |
|---|---|
| 0-250 | Free |
| 1,000 | $30 |
| 5,000 | $100 |
| 10,000 | $150 |
| 50,000 | $720 |
| 100,000 | $1,380 |
SMS Add-on
- Pricing per send + per number.
8. Klaviyo vs Mailchimp
| Klaviyo | Mailchimp | |
|---|---|---|
| Best for | eCommerce | General |
| Shopify integration | ✅ Best | ⚠️ OK |
| Predictive AI | ✅ Built-in | ⚠️ Limited |
| Pricing eCom | ✅ Better at scale | $ smaller |
| Templates | ✅ eCom-focused | More variety |
9. Best Practices
- First-party data maximization.
- Tag everything — flows are flexible.
- Test variants in flows (A/B).
- Deliverability — clean list quarterly.
- Smart Sending — don't over-message.
10. Common Mistakes
❌ No flows beyond Welcome — leaves money on table. ❌ Discount-heavy — trains customers to wait. ❌ No segmentation — generic to all. ❌ No SMS — missing 30%+ engagement.
11. Israel Specifics
- Hebrew emails — RTL works.
- Shekel pricing — currency in flow content.
- WhatsApp: Klaviyo limited support — use Tipalti/Pinwheel for WhatsApp commerce.
- VAT 17% in pricing.
12. אסיים בהמלצה.
קלט נדרש
| פריט | תיאור |
|---|---|
| Platform | Shopify / WooCommerce |
| List size | contacts |
| Existing flows | מה רץ |
| AOV | average order value |
פלט צפוי
| רכיב | תיאור |
|---|---|
| Core flows checklist | 7 flows |
| Segmentation strategy | מובנה |
| SMS plan | אם רלוונטי |
| Plan recommendation | tier |
| Revenue projection | מ-flows |
| המלצה | פעולה אחת |
דגלים אדומים
- 🚨 No Welcome + Cart — basics missing.
- 🚨 Discount in every email — brand erosion.
- 🚨 No segmentation — generic.
הערות חשובות
- Flows = 30% of email revenue typically.
- Welcome + Cart = 70% of flow revenue.
- SMS adds 10-30% to email-only revenue.
פרומפט לדוגמה
Shopify store, $500K revenue. אין flows. תכנון מ-0.
Cart recovery flow ב-Klaviyo. 3 emails — איך?
Klaviyo or Mailchimp ל-DTC ישראלי?
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